We help build brands.

At XO, we know images and the business behind them to build brands.

We’ve all heard that a picture may be worth a thousand words, but the right picture is worth so much more. At XO we know images and how they make or break a brand.

Every brand has its unique DNA. This is why our approach is tailored for every client, regardless of the size of the business or project. With everything we do directed toward one goal, to maximise engagement and sales for our clients.


Our talented photographers have the experience, empathy and insight to capture the spirit of a brand.

We assign the most appropriately qualified team for each project to ensure the right balance of skills to capture compelling, brand-led imagery either at our studios or on location.

XO handles all aspects of the filmmaking process – from location or studio hire, lighting, shooting, animation and effects through to editing and grading.

Our team of stylists have a deep understanding of outfit and set building, style guides and latest trends. Working alongside some of Australia’s best hair and makeup artists creates a powerful combination to ensure you get the most out of your product or subject.

Great art direction is how we achieve engaging imagery which is original, persuasive and compelling.

Our team adds expertise and inspiration to any creative brief.

Our production team ensures projects are delivered on time and on budget.

Whether the project is large or small – we ensure schedules and budgets are met and the desired technical and artistic outcomes achieved.

Our highly experienced post-production specialists will ensure your image goes from camera to processing to filing to image correction and retouching as required, finishing with the upload to you.



We have a number of different package options available to suit all business types.

Contact us for more information.

KOO – Campaign

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Editorial – MagazineName

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Natural State

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Our Studio

Our large multipurpose Melbourne warehouse offers numerous shooting and set building options.

We’re here to provide whatever you need to ensure you achieve your desired result. No ask is too much, from the smallest request to the biggest. Whatever you need, we’ll get it done.

"We could not be more thrilled with their service and attention to detail…. XO studios works like a well-oiled machine: communication at all points was seamless which took all the stress out of the process.

The deliverables as always exceed expectations.”
Katja M