The Importance of
67% of online shoppers rated high-quality product images as “very important” when making a purchase decision.
Image Over Text
People remember only 10% of information three days after hearing it, on average; adding a picture or two can improve recall to 65%.
- Nearly two-thirds of people say they’re visual learners
- 60% of consumers say they’re more likely to consider or contact a business that has good image pho tography show up in search results
- Consumers are significantly more likely to think favourably of any brand that emphasise photography, over text
- More images and visuals have been documented to be the success of legacy brands.
| – | +14% | +20% | +48% | +77% |
| Text Only | Text + Photo |
Text + Video |
Text + Photo + Video |
Text + Photo + Video + Other Media |
It is without a doubt that product photography is an essential tool of any online business. In fact, it has been proven that good product photography can increase online sales by up to 40%.
Good product photography can increase online sales by up to 40%.
With much competition in the e-commerce industry, having high-quality product photography is no longer optional, but crucial.
One of the reasons why product photography is so important is that it can help customers make a purchase decision. According to a recent publication by MDG Advertising, 67% of online shoppers rated high-quality product images as “very important” when making a purchase decision, while only 16% rated product descriptions as “important”.
Close-up shots highlighting specific features can increase conversion rates by up to 50%.
Product photography can also showcase details and features of a product, which can help potential customers, better understand what they are buying. This is especially true for products that have intricate design features – a hallmark for fashion brands to stand out form the crowd and attract customers to click the purchase button.
As the online shopping world becomes more sophisticated it’s not just about having one or two product photos. Shopify, through its evolving research to be a better shopping platform, indicates that adding more product photos can increase sales even further. Specifically, adding more than one product photo can increase online sales by up to 12%. Meanwhile, adding three or more product photos can increase online sales by up to 18%.
Adding more product photos can increase sales even further. One product photo can increase online sales by up to 12%. Adding three or more product photos can increase online sales by up to 18%.
Different angles, close-up shots, various models wearing the same outfit, a mini video of how the product looks or walked in can also be beneficial. Adobe, sites that close-up shots highlighting specific features can increase conversion rates by up to 50%. Meanwhile, different angles and videos can also help customers better understand the product and visualise it in their own space or on them.
Good professional product photography is now integral to any business. Customers today are not only reactionary but also extremely savvy with their purchases.Their split second purchase-making click is certainly determined on your commitment to seamless photography of your product.
Investing on high quality product photography is non negotiable – it is a definite gateway to boosting performance, engagement, customer experience and most importantly the increase in sales.