We are a full service production house with an ear for listening and an eye for detail.

Large or small, XO can cover every aspect of a brief to ensure it is delivered on time and to budget.

We’re adaptable problem solvers – if it’s ever happened in the world of photography or motion, we’ve seen it, pulled our hair out over it, and fixed it.

This is a result of years in the trenches in fashion, product, and ecommerce industries from the UK to Australia.

We’ve done it all and come out the other side. Through years of industry experience, what we’ve come to value most of all are the people we meet and work with – no matter how high the pressure, we always strive to remember something simple, it’s human connections which result in great work.


Our talented photographers have the experience, empathy and insight to capture the spirit of a brand.

We assign the most appropriately qualified team for each project to ensure the right balance of skills to capture compelling, brand-led imagery either at our studios or on location.

XO handles all aspects of the filmmaking process – from location or studio hire, lighting, shooting, animation and effects through to editing and grading.

Our team of stylists have a deep understanding of outfit and set building, style guides and latest trends. Working alongside some of Australia’s best hair and makeup artists creates a powerful combination to ensure you get the most out of your product or subject.

Great art direction is how we achieve engaging imagery which is original, persuasive and compelling.

Our team adds expertise and inspiration to any creative brief.

Our production team ensures projects are delivered on time and on budget.

Whether the project is large or small – we ensure schedules and budgets are met and the desired technical and artistic outcomes achieved.

Our highly experienced post-production specialists will ensure your image goes from camera to processing to filing to image correction and retouching as required, finishing with the upload to you.


KOO – Campaign

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Editorial – MagazineName

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Natural State

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Product Photography

Great product photography is about creating imagery that converts into sales.

XO combines 35 years of professional product photography experience for one aim – to help grow your business.

Our Studio

Our large multipurpose Melbourne warehouse offers numerous shooting and set building options.

We’re here to provide whatever you need to ensure you achieve your desired result. No ask is too much, from the smallest request to the biggest. Whatever you need, we’ll get it done.